Studio
5 min
Why every project is a creature
Naming work like a collection made clients remember it.
Clients forget case-study titles. They remember Bezzle. Giving each project a creature turned a portfolio into a set people want to finish.
How it started
A client kept calling their rebrand the fox one. The name stuck, then the habit did.
The rules
One creature per project, one type per discipline, and an evolution only when the work genuinely grew.
