Tobi Mallory

Say hi

Tobi Mallory

Tobi
Mallory

Designer and developer. Every project here is a creature I raised.

Bezzle

Tobi is taking new projects this spring.

Open the Fieldbook About Tobi

Every craft has a partner.

Brand, web and motion. Scroll and they walk in.

Brand

Web

Motion

The Fieldbook

Seven projects, numbered and typed. Hover a card to flip it.

Open the Fieldbook

Watch one hatch.

One brief, one creature, one launch. Each entry tells the whole story.

Laptop showing a design system in progress

Halden relaunchBrief

SCOPE

CurvixLv. 2

LAUNCH

+38% sign-ups

Read the field entry

Six types. One for each craft.

Hover a badge to meet its creature.

Ink

Brand

Projects evolve too.

Halden’s first identity grew into a full relaunch.

Bezzle

v1 · 2023

Evolved

Curvix

Relaunch · 2025

+38% sign-ups

Read the field entry

The Isles

A map of everything Tobi makes. Scroll to sail the route.

Tobi’s stats

Ten years of levelling up, honestly scored.

Brand

Web

Motion

Research

Product

Seals earned

Small wins, stamped and kept.

Shipped in six weeks

Courier launch

Featured in a design annual

Halden relaunch

40 loops, zero jank

Kite motion

Under one second

Larder web build

Open quests

Three ways to work together. Accept one.

Quest

Identity quest

A name, a mark and a system your team can run.

Naming and story

Mark and type

Guidelines online

6–8 weeksAccept quest

Quest

Website quest

A fast site in Framer, with a CMS from day one.

Story and structure

Design and build

CMS and handover

4–6 weeksAccept quest

Quest

Motion quest

Loops, transitions and a launch film.

Motion language

Loops for web

Launch film

3–5 weeksAccept quest

How an idea hatches.

Four steps. Scroll and watch the egg.

Discover

Listen, read, sketch the brief back.

Shape

One idea, drawn ten ways, pick one.

Build

Design and code in the same week.

Ship

Launch, measure, write the field entry.

Tobi Mallory

Designer + developerMember No. 0416

Raising projects since 2016

Hi, I’m Tobi.

I design and build brands, sites and small moving things, then give each one a name you won’t forget.

More about Tobi

Ask the guide

How long does a quest take?

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Do you work with small teams?

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Can my team edit the site after launch?

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Do I get a creature?

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Logbook

Notes from the field.

Studio

Sep 18, 2026

Why every project is a creature

Craft

Aug 30, 2026

Designing for the first five minutes

Process

Aug 2, 2026

A week of motion loops

Save your progress.

Tell Tobi what you’re making. Replies within a day.

Say hi

Open the Fieldbook

Save point

hello@tobimallory.com

New quests open every season. Replies within a day.

Explore

Fieldbook

Types

Isles

Quests

Tobi

Elsewhere

Save point

hello@tobimallory.com

New quests open every season. Replies within a day.

Explore

Fieldbook

Types

Isles

Quests

Tobi

Elsewhere