Process
4 min
A week of motion loops
Forty loops for Kite, and the five rules that kept them light.
Every loop under 200 KB, every loop with a still first frame, and nothing that moves when the user asked it not to.
Studio
Why every project is a creature
Naming work like a collection made clients remember it.
Craft
Designing for the first five minutes
What Courier's launch taught me about onboarding.
Process
A week of motion loops
Forty loops for Kite, and the five rules that kept them light.
Research
Listening before drawing
Twenty-six interviews and the one sentence that changed Tally.